| Over-blog.com |Engaging the target audience on social media is an amazing way to develop the community of fans for your business. The engaged followers are the audience which knows, likes and trusts you at the same time. No matter what the size and industry of your business is, you can always encourage deeper of the connections and improve social media engagement . Time tested and also proven social media engagement strategies Let’s have a look at the time tested and also proven social media engagement strategies that have already worked for others. Set smarter goals The concept of smarter goals has been around since long but it has become much more relevant in today’s time. It is crucial to set the smart and more specific goals for the brands. Assigning the social media marketing effort quite a concrete purpose will surely assist in avoiding the trap of posting with a goal. Identify and understand audience After outlining the goals it is vital to identify